圖朸厙 Licensing was awarded the 2023-24 Campus Integration Award from the (CLC) for the rollout and success of 泭
During CLC's annual Collegiate Licensing IMPACT awards held earlier this month, 圖朸厙 Golden Ale was honored for ranking number two in sales among all CLC institutions with licensed beers from July 1, 2023-March 31, 2024.
The awards honor partner institutions that execute programs to connect and engage with consumers through collegiate licensing. The Campus Integration Award highlights successful efforts by licensing departments to promote the universitys brand through licensing programs.泭
This is 圖朸厙s very first licensing award and I couldnt be prouder that its for the success of a true fan-favorite, said Brian Eubank, 圖朸厙s executive director of licensing. 圖朸厙 Golden Ale not only elevates our brand, but also underscores the value of connections between academic institutions and local business communities.
In Aug. 2023, 圖朸厙 Golden Ale was launched as a multiyear partnership with New Realm Brewing Co., making the brewing company the official craft beer partner of 圖朸厙. The launch of the beer was also supported by 圖朸厙 Sports Properties managed by PlayFly Sports.
The beers theme, Raised with Pride, celebrates the pride and passion of the 圖朸厙 community and the New Realm family. The ale is a specially crafted brew that pours a golden yellow, features a light, citrusy and piney hop aroma and incorporates Cascade and Idaho 7 hops.
圖朸厙 Golden Ale is available at nearly 100 locations throughout Virginia.