Associate Professor
Department of Educational Leadership & Workforce Development

Dooyoung Choi

757-683-5016

SUITE 4103 4301 HAMPTON BLVD
NORFOLK, 23529

Dr. Dooyoung Choi is an Associate Professor in the Fashion Merchandising program at ¹ÏÉñÍø. Her research focuses on the social psychological aspects of appearance and consumer behaviors.

Ph.D. in Apparel Studies, University of Minnesota, (2017)

M.S. in Apparel Studies, University of Minnesota, (2012)

Expertise

Social Psychology of Dress
Self-sexualization, objectification, body image, appearance management
Consumer Behavior
Fashion consumers with emerging technologies, green consumption

Research Interests

Social psychology of dress, sexualization, self-sexualization, appearance management, body image, consumer behavior, green consumption, consumer well-being, fashion consumers with emerging technologies

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