Professor
Department of Marketing

Kenneth Kahn

757-683-3520

2004 CONSTANT HALL
NORFOLK, 23529

Kenneth B. Kahn, Ph.D., is a Professor of Marketing in the Strome College of Business at ¹ÏÉñÍø. His teaching and research interests include product innovation, product management, marketing management, and demand forecasting. His research record includes publishing more than 50 articles, authoring three books on product planning and forecasting, and serving as Editor of the PDMA Handbook on New Product Development, 2nd and 3rd editions. Broadly recognized as a leading researcher in the field of innovation management, Dr. Kahn is on Stanford University's 2024 list of the Top 2% Most Cited Researchers in the World.

Kahn earned a Ph.D. in Marketing and a Master of Science in Industrial Engineering from Virginia Tech and a Bachelor of Industrial Engineering from Georgia Tech.

Research Interests

Innovation Management, New Product Forecasting

Articles

Kahn, K. (2022). Innovation Is Not Entrepreneurship, nor Vice Versa. Journal of Product Innovation Management 39 (4) , pp. 467-473.
Kahn, K. and Candi, M. (2021). Investigating the Relationship between Innovation Strategy and Performance. Journal of Business Research 132 (8) , pp. 56-66.
Kahn, K. (2019). NPD Process Formality Across Global Regions. International Journal of Innovation Science 11 (1) , pp. 102-118.
Kahn, K. and Chase, C. (2018). The State of New Product Forecasting. Foresight: The Journal of Applied Forecasting 51 (Fall) , pp. 24-31.
Kahn, K. (2018). Understanding Innovation. Business Horizons 61 (3) , pp. 453-460.
Candi, M. and Kahn, K. (2016). Functional, Emotional, and Social Benefits of New B2B services. Industrial Marketing Management 57 (August) , pp. 177-184.
Kahn, K. (2014). Solving the Problems of New Product Forecasting. Business Horizons 57 (5) , pp. 607-615.
Kahn, K. and Dempsey, J. (2012). An Investigation of Centers for Innovation. International Journal of Innovation Science 4 (2) , pp. 91-101.
Barczak, G. and Kahn, K. (2012). Identifying New Product Development Best Practice. Business Horizons 55 (3) , pp. 293-305.
Kahn, K., Barczak, G., Nicholas, J., Ledwith, A. and Perks, H. (2012). An Examination of NPD Best Practices. Journal of Product Innovation Management 29 (2) , pp. 180-192.

Books

Kahn, K. (2021). Innovation and New Product Planning. Routledge/Taylor & Francis.
Kahn, K., Evans, S. Kay., Slotengraaf, R. and Uban, S. (2013). The PDMA Handbook on New Product Development (3rd Edition). John Wiley and Sons.

Book Chapters

Kahn, K. (2023). Approaches to New Product Forecasting The PDMA Handbook on New Product Development (4th Edition) Englewood Cliffs, New Jersey: John Wiley and Sons.

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