Loyalty Science Lab is a loyalty think tank housed in the at ¹ÏÉñÍø. Led by Dr. Yuping Liu-Thompkins, the Lab's mission is to create and promote cutting-edge scientific research on brand and customer loyalty. Through collaborative efforts between marketing practitioners and academic researchers from multiple disciplines and multiple industries, the Loyalty Science Lab identifies high-priority loyalty-related issues, engages in deep, evidence-based scientific research on these issues, and disseminates the insight to benefit loyalty research and practice. The Lab aims to become the go-to place for the best insights into brand and customer loyalty.   Â
The Future of Loyalty
What drives global consumers' loyalty decision? Where is loyalty headed? Find answers from our survey of over 4,000 consumers in the USA, UK, Australia, and India.
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